JoyLab New Release

(This post may contain some links that are affiliated links. This means I may receive commissions when you click through and make purchases. All opinions are my own and I am sharing items that I currently love or own myself)

Target has really stepped up its game on all accounts lately.  Truthfully, I was not buying Target brands for a while. I am in between sizing and currently on Weight Watchers so it was hard for me to fit into any of the womens lines that they were carrying. The release of A New Day and now JoyLab has me running back to Target instead of Old Navy. These new lines make me excited for what is to come.

JoyLab was just released yesterday, October 1st at Target. It is online and in stores right now. My heart sings because they thought about us curvy girls! We want to look just as cute as our friends but we were always left off the radar. Target is finally tapping into the plus size market with great new brand.

I always have the problem that the pattern does not stretch with the fabric. I would have white lines all through the fabric which did not make me feel better about what I was wearing. Yes, I am wearing these leggings to the gym or yoga but I do not want to draw extra attention to my problem areas. I cannot be alone is this feeling I am sure. Below are some of my favorites that are currently online.

Here are some of my reasons for loving this new brand:

  • The high waist band and detailing at the top of the pants.
  • The detailing on the strapping for a unique sports bra look.
  • The layering pieces such as the sweatshirt tops with the hem detailing
  • The bold color patterns. I love to wear color on the bottom with a black tank to the gym.

I know it is still very early to talk about how the items will wear over time. I am just excited to see where this line will go. I am excited to see more options for plus size women. I am happy to see the shift to more colorful pieces that make women feel more confident when they are working out, or just running errands. Do not forget about using your RedCard to get the extra 5% off. I have the debit card, which I LOVE. I also combine savings by shopping with the mobile coupons and the Cartwheel app. They are now integrating the Cartwheel app back into the Target app so all your coupons are in one place. Hallelujah!



Mesh Reflective Splatter
7/8 Moto Leggings
Open Back T-Shirt with Ribbed Sleeves
Cozy Layering Sweatshirt


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